Most people are only afraid of things they don’t understand and in the art world that could be contemporary art. Many people have refused to accept many of today’s living artists for the work they do and as a result expose their fears by basically turning their back on them as well as the forms in which they express their art.

Of course, there may be some collectors who appreciate the works of a specific artist but, depending on the crowd with which they associate may be afraid to let others know of their affinity for the work. Additionally, many people buy art as an investment and investors fear that the value of selected pieces of contemporary art will not rise fast enough or worse, will lose value and they lose their investment. Few investors look at a piece of art and imagine how it will look in a particular room in their house. They look at it to try to determine if the artist’s value will increase over the years.

Many contemporary artists are just now becoming popular and their works could be seen on displays in museums and art galleries, outside small privately owned galleries. As their works gain attention and become more visible in the art world, the value of their works will increase becoming more palatable for investors to begin buying their works. This theory can take the fear out of owning and investing in contemporary art, regardless of the name to which it is attached, but if it can be found in a gallery, it can rise quickly.

There are times when contemporary art seems out of step with the mainstream art world where critics are sceptical about the value of the art and many outright reject it as a form of art. However, for many others, a cultural revolution is on the horizon and there is no reason to be afraid of contemporary art.