Welcome, alternative investors, to the world of entertainment! If you do your homework, you will find that this form of investment is very risky, but if you succeed, you will realise very large profits and find that this is an excellent alternative investment. In addition, the entertainment industry allows shared risk by spreading out investments among many different projects. One can invest in just one film or one can invest in an entire studio, thus defining many varying levels of investment possibilities. One of the best reasons for investing in entertainment is that there is the possibility of long-term payoffs, allowing one to profit for many years to come on one single investment.

We, as a society, need entertainment. This is not an industry that will disappear. Therefore, investors are always necessary and there are plenty of profits to be made. Even during down times, in fact, especially during down times, people turn to entertainment to lift their spirits. During the Great Depression, the movie industry saw greater profits than in other times as people lost themselves in the imagination of filmmakers. Even illegal downloading of movies and illegal bootlegging has not appreciably affected film industry profits.

Furthermore, both the film and music industry are notorious for creating a very loyal base of customers. Having a loyal base means that the entertainment industry is guaranteed some type of profit. It is rare that films and music with loyal customers lose money on an endeavour. In addition, as industries in general become more and more globalised, there is a greater demand for film and music media.

Even though media has become, overall, less expensive, there are exponentially more people taking advantage of entertainment. Technology has allowed old films to be reconstructed and/or remastered. Technology has also propelled animation art forward at astonishing speeds. Three dimensional film, blue ray, high def, digital, surround sound engineering continually steer consumers to not only see movies more than once in various styles, but also steer them toward buying new electronics for their home theatre systems. There seems to be no end of profit angles in the entertainment field.

There are several different ways one can invest in the entertainment industry :

1.     Open a management or production company. This requires a substantial initial investment, but if you have a good eye for this type of work, you can realise profits quickly.

2.     Open a nightclub. This option is only for those who are not faint of heart. However, nightclub ownership is often a gateway into the entertainment industry.

3.     Invest in entertainment supply companies.

4.     Join with venture capitalists and angel investors. Trust the instincts of people who have studied the business and know where to put their money. Make sure you are not affiliating yourself with a high risk group, unless you are fond of adrenaline.

Investing in entertainment, especially with all of the new and emerging technologies. It is clear that high tech entertainment is our future and the smart investor has a lot to gain from placing their money in this area.

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