As of April 2018, the demand for physical gold continues to be high, largely because of institutional investors, who continue to buy the precious metal in large quantities. They do it in order to protect their assets from the many uncertainties that still loom over the financial markets.

Many of the world’s financial markets remain volatile, as many countries continue to face economic challenges. Under these conditions, institutional investors find that at least some of their assets are at risk. To minimise this risk, they invest in the gold market, which with its proven stability represents one of the safest markets.

One group of institutional investors who are particularly interested in physical gold are central banks, which have been keen to accumulate it over the last years. And many central banks are keener than ever to hoard physical gold because the shortage of supply is expected to considerably increase the price of the precious metal.

The physical gold market is stable, and that encourages many institutional investors to stick to it. In fact, at the moment, the demand for physical gold is great and ever increasing. This leads to the dwindling of the physical supplies of gold, which pushes up the price of the precious metal.

Gold is expected to increase in price substantially in 2018. Its selling price is predicted to exceed 1,300 pounds/ounce. This means that investors who buy it this year, while its price is still relatively affordable, can make big profits next year.

Institutional investors will invest heavily in gold this year, and you may want to do the same. If you make up your mind to invest, then do your research and choose the most appropriate gold investment for you.

• How much do you have to invest?
• How long do you want to invest for?
• When do you require a return on investment?

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