The Rise of Franchising

The franchising business model has evolved a great deal since the first recognisable example, employed as a means of product distribution by the Singer Sewing Machine Company in the mid-1800s. In the 21st century franchising is such a common concept that it is barely noticed by the general public, yet many of the world’s most successful High Street companies operate on a franchising principal. In business for just two decades since its founding by the young Australian entrepreneur, Brad Sugars, ActionCOACH has already joined the ranks of the franchising greats, leading the world in its field.

Number 50 with a Bullet.

According to Franchise Direct, ActionCOACH achieved the number 50 position in the Top 100 Global Franchises rankings for 2012. At first glance this may seem a modest placing out of the 1100+ franchise opportunities listed with the International Franchise Association, but the truth is something else entirely. Consider that of the 49 places above ActionCOACH, 21 are occupied by fast food or food-related franchises, and the remaining 28 positions are scattered amongst hotel chains, home improvement stores and a variety of other franchised services. Therefore the highest ranked company bearing the official description of “Business Consulting Services” is ActionCOACH. Not only is ActionCOACH the highest placed franchise of its kind, it is the only one of its kind in the entire Franchise Direct Top 100 Global Franchises chart

UK’s Best Large Franchisor

At the 2012 Best Franchise Awards, sponsored by Lloyds TSB, ActionCOACH had the honour of being tied for 2nd place with McDonald’s as the Best Large Franchisor. Reassuringly, the result was achieved mainly through anonymous feedback from ActionCOACH UK franchise partners resulting in scores above the Franchise Satisfaction Benchmark Average in 26 of the 28 categories. Potential investors in an ActionCOACH franchise will be encouraged by the words of Franchise Partner, Andy Hemming: “It’s run by a great team in the UK who are fun to work with and always looking for ways to ensure the best chance of success.” This fact alone marks ActionCOACH as not only one of the UK’s leading and fastest-growing franchises, but also provides a clear indication of how solid an investment opportunity ActionCOACH represents for potential UK Franchise Partners. It is difficult to imagine a safer investment than in the biggest and best in any given sphere of operation, which is precisely what ActionCOACH is in the world of “Business Consulting Services”.

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